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In Rover 23: Some fall, while the cream of the crop rises to the ecommerce occasion. And you thought you knew what "millennial" meant? Not so fast.

It's a veritable hail of retail fail

It's been a rough couple weeks for several retailers, online and off.

First, Thrillist's ecommerce venture, JackThreads, has been looking for a buyer, after disappointing revenue projections of $30 million for 2017 have the company facing an otherwise dire outcome.

Meanwhile, after two bankruptcies in two years, a third one looked like the end of the road for ecommerce clothing brand Wet Seal. But restructuring and advisory firm Gordon Brothers swooped in with a winning $3 million bid to keep the teen retail brand alive.

Things have been less lucky, though, for brick-and-mortar retailer HH Gregg, which is staring down defeat after an anonymous bidder backed out before the company's bankruptcy auction. Coroner's report blames the "Amazon effect."

Fashionably late, as usual

For luxury brands, ecommerce has long been a tricky proposition. Make more money, but risk compromising the exclusivity of your brand by making it more accessible.

But there are signs fancy brands are cozying up to the promise of online retail. Luxury mega-company LVMH, which includes Louis Vuitton, Moet, Hennessy, and several other top-end marques, is planning its own multi-brand ecommerce site.

Recent weeks also saw the launch of The Modist, a site catering to the "luxury modest fashion consumer"—a previously under-recognized demographic that is predicted to become a $484 billion market by 2019.

And online fashion retailer Yoox Net-a-Porter, which makes 40% of its money from the high-spending 2 percent of its client base, is going to start selling luxury stuff on WhatsApp.

One commentator argues high-end retailers simply "can't ignore the ecommerce revolution." And as the CEO of another haute brand says, “We have no choice. We’re going to go to digital or social media."


The demographic that wasn't

Hey, you. That word you're using? It doesn't mean what you think it does.

The word, in this case, is millennial. This is according to Erik Huberman, a contributor over at Entrepreneur, who argues that we paint with way too broad a brush when it comes to this hugely diverse demographic.

And we have to agree. In fact, we wrote about the whole millennial thing not too long ago over at Thinkship.

Heck, as a matter of fact, there are now more millennials than baby boomers out there. Meaning, if stereotypical definitions of "millennial" were accurate, there wouldn't be enough coffee shops in the world to hold all those hipsters.

Cool stuff we've been reading from around the cosmos